It’s obvious why businesses large and small want to leverage text messaging in order to connect with customers and prospects. Text messages have a 98% open rate compared to 20% for email and the response rate of text marketing is 45% vs. email’s response rate of 6%. A well timed text message can also increase the answer rate of your phone calls as well. For example, when a consumer fills out a form, they would automatically receive a personalized follow-up text asking them what time works for a call. They are more likely to answer the call because they already know who is calling them and have agreed to the call before hand.
This level of personal connection with consumers doesn’t come easily though. In order to engage in this medium, you must have the consumer’s written opt-in consent which isn’t something that can be implied or assumed. You must disclose to the consumer that they will be receiving text messages from an automated system very clearly on the form on which they fill out their information. Be sure to reach out to a qualified lawyer or TCPA attorney to confirm that you’re properly obtaining consent.
Another important aspect of connecting with customers and prospects via text compliantly is removing those who desire to be removed timely and accurately. Many companies use key-word and phrase matching to identify disinterest. At TeleDrip, we leverage Artificial Intelligence to reply to consumers based off their sentiment. This allows us to accurately remove uninterested prospects who desire to revoke consent but may not be aware of the required stop words.
In outbound marketing and lead gen, compliance and consent are nearly interchangeable. We’re frequently asked about cross marketing, co-registration, and what verticals work well with particular demographics. Ultimately, success is driven by compliance. To be compliant, you need to market to a consumer for a specific product, service, or offer they asked for by the company they inquired to; all the while providing the proper disclosures at appropriate points in the consumer journey. If consent is properly obtained on your leads, they will be expecting to receive your communications which will undoubtedly maximize your ROI and marketing spend.